Search Engine Optimization is the process of optimizing your site to ensure that it appears in the top results for search queries related to your products or services. If you’re new to e-commerce, SEO optimization might seem like an unnecessary extra step, but it’s important to know what you’re doing if you want your shop to succeed and be profitable long-term. 

Choose your platform – introduction to Wix platform

If you’re selling online, it’s important to choose a platform that is SEO-friendly. Wix is a great platform for e-commerce because it offers built-in tools to help you optimize your site for the search engines. 

Wix is a popular website builder that allows users to create a website without any coding knowledge. What are the benefits of using this platform? The templates are customizable so it’s easy to make changes as needed and also are responsive. It’s an all-in-one solution with no need for an additional CMS. It’s great for selling physical items, digital downloads, or even other people’s products on your site! 

However, before you start you will need to do a Wix SEO audit. Thanks to this, you will avoid any mistakes and you will be focused on positioning from the very beginning.

Choose your hosting plan

Once you’ve decided to start selling online, it’s important to choose a hosting plan that will fit your needs. If you’re just starting out, you may want to choose a basic plan. However, if you’re expecting a lot of traffic, you’ll need to choose a plan that can accommodate it. You should also consider the features offered by each plan and whether they meet your needs. 

Select your template

When you create a shop on Wix, you can choose from a variety of templates. Some are better optimized for SEO than others. If you’re looking to rank higher in Google search results, make sure your template has keywords in the title and in the content. 

You should also include a keyword list that helps people find your product or service through Google’s search engine. Keywords will not only help you get ranked higher but also increase conversions because it gives shoppers more information about what they’re looking for without having to spend time searching through other pages of your site.

Setting up a shopping cart

When customers visit your site, you want them to be able to find what they’re looking for quickly and easily. That’s why it’s important to have a transparent shopping path that clearly shows visitors how to purchase your products. A potential client should know how many steps he has to take to finalize the transaction. In addition, you cannot forget about the possibility of choosing a convenient payment and delivery method – these two elements are often neglected, which is why almost 70% of baskets are abandoned.

Using titles and descriptions in the right way

Titles and descriptions are two of the most important on-page elements. They help search engines understand what your page is about, and they also appear in search results. If you want people to click through to your website, you need to make sure your titles and descriptions are compelling (so don’t forget about call to action).

Build links to your store

You can’t just create a store and expect customers to find it. You need to let them know it exists! One way to do this is by building links to your store. This can be done by adding your store’s URL to your email signature, social media profiles, and website. You can also submit your store’s URL to online directories and listings. The more places your URL appears, the more likely customers are to find your store. One way to do this is to build links to your store’s landing page. This will help improve your store’s visibility and ranking in search results.

Get Google Analytics tracking set up

If you’re selling online, it’s important to make sure your shop is optimized for SEO so that potential customers can find you. Google Analytics is a great tool to help you track your progress and see where you can improve.  

From the analytics dashboard, you’ll be able to identify any pages with high bounce rates or low page views and work on making those better. You’ll also want to use keywords in your titles and tags so that people searching for products like yours will be able to find you easily on Google.

Help yourself!

If you’re selling online, you need to make sure your shop is optimized for search engine ranking. Luckily, there are plenty of agencies that can help you out. One such agency is SEO in Edinburgh and they offer comprehensive services like keyword research, on-page optimization and backlink building. It’s a good idea to do some research before deciding on a company because not all services may be right for you!

Creating an online shop is a great way to reach more customers and grow your business. But if you’re not paying attention to search engine optimization, you could be missing out on valuable traffic and sales.

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