How to optimize the shopping bag and purchasing process?

Publication date:
It takes approx. 6 minutes to read this article
How to optimize the shopping bag and purchasing process?

For most people, shopping is a fun and relaxing way to pass the time, but it can also be time-consuming and frustrating if you have trouble remembering what you bought or where you put it. Don’t worry – there are plenty of ways to keep your purchases organized and ensure that you don’t overspend on things you don’t need! Check out this easy-to-read guide on how to optimize your shopping bag and purchasing process so that every dollar spent counts.

Do you know that on average 70% of users abandon their cart?

Online shopping is nothing surprising today. We value them for their convenience, safety and the opportunity to save your own time. No wonder that more and more people decide to start an online store. This is such a simple task that we can now find over 20 million stores across the entire network. Oh, this is where the stairs begin. It’s time to set up a website, but how to get a high ranking position that will translate into sales and profits? This is where optimization comes in. Today it is very easy to change store to another, if something does not suit us – so it is important to keep up with trends and competition. So if you don’t take care of technical SEO, marketing and promotion, your cart will be empty.

Read more about e-commerce itself ( You have to understand the strong connection between optimization, positioning and selling online.

Reasons for abandoning the cart in the online store (and what to do about them)

At the beginning, it is worth looking at the obstacles that prevent many customers from finalizing the order or they resign from it when they are almost at the finish line.

Difficult road to finalization

The first obstacle is a badly navigated site that makes the customer feel lost on it. You should be able to find all your product needs without any difficulty, including where they are located in the store, what departments they are in, and how much they cost. The other problem is incomplete information about items. 

That is why it is so important to optimize the website in terms of user experience. Not only it has to be functional, but also attractive. First of all, reach for the help of a UX designer – he will take care of the appropriate foundations. However, if you do not have this option, choose the appropriate sales platform and template, use the breadcrumb menu, categories and filtering options. Each of these elements will significantly improve the quality of your website.

The website requires an account

Although creating an account is the best way to get the most out of your shopping experience on our site, many clients don’t need that. They are scared by the thought of spam in their inbox, remembering the password and the time they have to spend on it. So many people appreciate the ability to buy products without the required registration. Provide this opportunity, and over time the user will understand that the account can be useful. To do this, make registration quick and easy – nobody likes to waste time on it.

Too long or too complicated purchasing process

We’ve all been there before- we’re in the middle of shopping and we get to the checkout only to find that the process is too long or too complicated. This can be frustrating and cause us to abandon our purchase altogether. Luckily, there are a few things you can do to streamline the process and make it more user-friendly.

First, make sure your website has a clear checkout button on every page so customers know where they should go next. Second, ask for as little information as possible upfront – people have enough trouble remembering their passwords without having to remember their shipping address as well. Lastly, offer at least one way for shoppers to save their information so they don’t have to enter it again later on. The fewer fields people have to fill out, the better.

Too high price

No one likes paying too much for something, especially when you can find many substitutes on the web. Of course, it is understandable that you value your services, but consider making them available to a wider audience. First of all, you can organize promotions, sales, contests. If you are not satisfied with this option, think about the “buy now, pay later” option. Many stores, including luxury ones, reach new customers this way.

Incompatible payment and / or delivery methods

One of the most frustrating things that can happen during online shopping is when your payment method and/or delivery method are incompatible. This can often lead to abandoned carts and lost sales. Find out if your store accepts all or some major credit cards. If you need to use cash, set up an account with PayPal or Venmo so you can pay electronically without having to make trips back and forth from the bank. Be sure to include shipping costs in your price comparisons and calculations. Shipping rates can fluctuate daily depending on the carrier, so it’s important to check the cost regularly. Consider combining smaller orders together into one larger order for both convenience and savings on shipping fees.

Lack of trust

One of the biggest issues that online shoppers face is a lack of trust. When you can’t see the product in person, it can be hard to trust that you’re getting what you’re paying for. That’s why it’s important to do your research before making a purchase, and to only buy from reputable sources. Plus, many websites offer guarantees so if something goes wrong with your order, you’ll get your money back. SEO agency Wicklow with a PR department will prevent these problems.

Wrapping up

By following the tips in this blog post, you can optimize your shopping bag and purchasing process to save time and money. By being strategic about what you put in your shopping bag, you can avoid making impulse purchases that you may later regret. And by taking the time to comparison shop, you can ensure that you’re getting the best possible deal on the items you do decide to purchase.

Main photo:justynafaliszek/

Add comment

Your email address will not be published. Required fields are marked *


four × five =