If you’re an online store owner, the two major questions on your mind right now are how do I increase sales? And how do I get my customers to keep coming back? After all, having one-time customers isn’t going to bring in consistent revenue every month; you need repeat customers, so they can keep buying from you repeatedly. Thankfully, you can use several proven tips to boost sales in your online store by getting shoppers to come back for more, and some of them only take a few minutes to implement!

1) Attract more visitors

The first step to increasing sales in your online store is attracting more visitors. One of the best ways to do this is by creating and sharing content that resonates with your target audience on social media platforms like Facebook, Twitter, and Instagram. Posting enticing pictures and videos of products will get people interested and drive them back to your site. Another way you can attract visitors is by asking customers for feedback after purchasing something from you so that you can improve the customer experience with future purchases. And while it may be tempting to spend all of your marketing budgets on ads, it’s important not to neglect SEO. Investing time into Wellington SEO will ensure that your website shows up at the top of search engine results pages, which means more exposure for you and, ultimately, more revenue for your business.

2) Get more social media exposure

Social media is a powerful platform that can help increase brand awareness and drive sales for your online store. Follow these tips to get more social media exposure for your business 1) Promote posts from your blog on social media sites like Facebook, Twitter, LinkedIn, etc. 

2) Repost on your personal or company’s Instagram account with the #bestsales tag or something similar.

3) Use YouTube videos as an extension of your online store.

4) Create Facebook Groups for customers in specific niche markets. 

5) Offer deals exclusively through social media channels (Facebook Deals/Twitter Deals).

6) Share coupons and exclusive offers through email campaigns – this is a great way to target people who have already purchased items from you.

3) Offer incentives

Offering incentives can be a great way to boost sales. You’ll want to think carefully about what type of incentive will work best for your store’s unique offerings and consider how much the incentive costs versus how many new customers it could attract. For example, an incentive such as 10% off your order of $25 or more might be most effective if you have items on sale. If you offer a coupon code for 20% off orders over $50, that may be better suited to products regularly priced over $50. Offering discounts on merchandise may not always bring the desired results if you’re trying to increase social media engagement. There are other ways to encourage people to like, comment and share your posts without actually having them purchase anything. Many companies offer enterprise audit SEO designed specifically for maximizing social media performance across different channels.

Summary

As all online business owners know, it can be difficult to keep sales up when competing with major e-commerce giants like Amazon. Sometimes the pressure of beating out your competition can feel overwhelming. But there are some easy and simple ways to increase sales in your store that might just work for you. The first tip is to offer free shipping on all orders over $75. If people know they’ll get their items for free as long as they spend a certain amount, they’ll order more often than if they have to pay for shipping on every purchase. The second tip is to try creating an Instagram account and create posts showing off new products or items that are currently on sale.

Main photo: Joshua Mayo/unsplash.com

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